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The CFO Project
This is a podcast to help accountants, CPAs and bookkeepers escape what we call the accountant's trap - where the only way to get paid more is to work more hours or take on more low-value and high-demanding clients.
On each episode we'll discuss strategies and tips that financial professionals can use to grow a practice of their dreams so they can finally escape the accountant's trap.
This podcast is produced by TheCFOProject.com - a training company that trains accountants, CPAs and bookkeepers on how to build, launch and scale a CFO and business advisory service.
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https://thecfoproject.com/newsletter
The CFO Project
How To Value Price So You Can Earn More
Want to learn how to effectively price your services based on value rather than hourly rates? In this episode of The CFO Project podcast, host Adam Lean picks the brain of value pricing expert Mark Wickersham.
Mark shares his invaluable insights on communicating the value of services like bookkeeping to clients, determining pricing for advisory offerings, using package options strategically, and raising rates without scaring away prospects. You'll learn practical tips on anchoring your prices, identifying the true value you provide to clients, and confidently charging appropriate fees. Whether you're just starting to explore value pricing or want to take it further, this value-packed episode will help transform your pricing mindset and processes.
Sign Up For Our Newsletter:
https://thecfoproject.com/newsletter
And check out The CFO Project's free training here:
https://thecfoproject.com/start-a-cfo-service
Learn More About The CFO Project:
https://thecfoproject.com/
Learn More About Value Pricing Academy
https://www.wickersham.co.uk/