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The CFO Project
This is a podcast to help accountants, CPAs and bookkeepers escape what we call the accountant's trap - where the only way to get paid more is to work more hours or take on more low-value and high-demanding clients.
On each episode we'll discuss strategies and tips that financial professionals can use to grow a practice of their dreams so they can finally escape the accountant's trap.
This podcast is produced by TheCFOProject.com - a training company that trains accountants, CPAs and bookkeepers on how to build, launch and scale a CFO and business advisory service.
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https://thecfoproject.com/newsletter
The CFO Project
Sell Without Selling
Join host Adam Lean and special guest Michelle Weinstein, the "Pitch Queen" and founder of The Abundant Accountant, as they tackle one of the biggest challenges facing financial professionals: selling services without feeling like a salesperson. In this enlightening episode of The CFO Project Podcast, they dive deep into why accountants and bookkeepers often struggle with sales, debunking common misconceptions and fears about selling high-value services.
Discover practical insights on transforming your mindset from "doing the work" to confidently selling your expertise at premium rates. Michelle shares invaluable perspectives on overcoming the fear of rejection, understanding your true value, and approaching sales as a way to genuinely help clients. Whether you're an accountant, CPA, or bookkeeper looking to grow your practice, this episode provides actionable strategies to elevate your sales game while staying authentic to your professional identity.
Sign Up For Our Newsletter:
https://thecfoproject.com/newsletter
And check out The CFO Project's free training here:
https://thecfoproject.com/start-a-cfo-service
Learn More About The CFO Project:
https://thecfoproject.com/
Learn More About The Abundant Accountant
https://theabundantaccountant.com/